LINKING SOUTH AFRICAN FASHION WITH OUR MEDIA FRIENDS
With in-depth experience as the Fashion Director of GLAMOUR Magazine South Africa for 7 years, as well as international experience at Marie Claire London and Wallpaper* Magazine, Bronwyn Day has seen the need for a SHOWSPACE that brings together talented South African designers with key media.
THESHOWSPACE is a simple concept aimed at promoting and exposing local designers.By providing them with valuable media coverage, as well as providing a space for the media to source a variety of designers collections for all forthcoming editorials, everybody wins.
We curated the first SHOWSPACE in Cape Town in July 2015, directly after Mercedes Benz Fashion Week Cape Town.Our aim was to eliminate any ‘backstage madness’ and enable fashion editors to view and access selected collections 12 hours post show, and throughout the crucial 4-week ‘hot-to-shoot’ period.
Since then, the demand has grown, and therefore the continuation of THESHOWSPACE in 2016.
THESHOWSPACE now also hosts a selection of curated local fashion and accessories designers not showing at Fashion Week to be a part of this showroom and to give the media a sourcing-friendly showroom experience. Bronwyn and her team personally ensure the collections are managed for both designer and media convenience.
THESHOWSPACE is expanding and offering more bespoke services relevant to independent designers’ needs in order to grow their brands within the South African media landscape.